Blockchain.com Signs Sponsorship Agreement with the NFL’s Dallas Cowboys

On Wednesday, Blockchain.com announced a partnership with the Dallas Cowboys as the team's "exclusive digital asset partner."

Blockchain.com, which was founded in 2011, is now partnering with the NFL's Dallas Cowboys, joining a broad segment of digital asset companies targeting sports. Blockchain.com will become the team's "exclusive digital asset partner," according to reports from Dallas. Thus, Blockchain.com joins a growing list of cryptocurrency companies entering the sports industry, including FTX and Crypto.com.

The company, founded by Peter Smith, Nicolas Cary, Antony Jenkins, and Jim Messina, will benefit from a variety of sponsorship opportunities, including advertising and branding. Blockchain.com CEO Peter Smith met with Cowboys owner Jerry Jones at The Star in Frisco to announce the new collaboration.

“When you have a chance to really delve into the kind of future that you have in the digital world, I wanted the Dallas Cowboys to be a part of that future in any and every way we could,” said Jerry Jones in a statement. 

Smith explained that the Cowboys were chosen because of their legacy status, and Cowboys fans will receive some crypto perks. According to dallasnews.com, Cowboys fans will be able to win prizes and "exclusive experiences."

“Over the course of our long-term partnership, our goal is to partner with the Dallas Cowboys on helping the world to understand cryptocurrency,” Blockchain.com’s CEO said during the announcement.