GTA Publisher Take-Two Sees an Opportunity in NFTs 

Take-Two's bullish outlook on NFTs comes with several cautions and warnings about the crypto sector's speculative side.

Strauss Zelnick,  Take-Two CEO,  is the latest bigwig in the games business to back the idea of NFTs within games, although he confesses that the company is concerned about the current "speculation" surrounding them.

“We believe in rare goods, we believe in collectibles.” said Strauss Zelnick speaking to investors. He further added, “the concern we have is that there is speculation going on. We want to make sure that consumers always have a good experience every time they engage with our properties and losing money on a speculation is not a good experience, so we’re going to stay away from speculation. However, we’re highly convinced there’s an opportunity for NFTs to fit with Take-Two’s offerings in the future.”

‍Ubisoft, Nintedo, and Konami have all dabbled in NFTs to varying degrees, while Sega and EA have taken a step back from their earlier enthusiastic statements. Sega has stated that if there is a backlash from customers, it will cease its NFT ambitions, and EA, while initially enthusiastic about the issue, has taken a step back.

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