Louis Vuitton Announced the Release of New NFTs and Game Update

Louis Vuitton has announced the introduction of new NFTs loaded with information about the brand's 200th anniversary, as well as a game update, in order to increase its reach and interaction with young consumers.

Louis Vuitton, one of the most popular luxury and high fashion labels, released Louis: The Game in August 2021, a game that allows users to accompany a woman named Vivienne through a virtual world in pursuit of special Louis Vuitton postcards that are actually NFT's.

Unlike other brands that just auction off NFTs, Louis Vuitton enables fans to play the game and solve puzzles to gain the chance to join a raffle for ten distinct NFTs showcasing Vivienne in a number of the brand's diverse designs, as well as the fact that they will be transferable between platforms and can be used as profile pictures (something to which the new generations give a lot of weight).

According to the company, Louis: The Game, has been downloaded over two million times and is accessible for Android and iOS devices. The game update will add two new levels to the game that can only be played by people who have completed the first level, which is included in the original edition of the game and will remain available to new players.

The goal of the game is to assist Vivienne in locating 16 pages of a manuscript with information on the brand's creator and the unique trunks that he began producing in France in 1858.

Wenew Labs and Mike Winkelmann, or Beelpe, the designer of an NFT that sold for $69 million at Christie's in March 2021, collaborated on the postcards.