Mercedes Joins the NFT 'Craze' by Celebrating G-Class Series with 5 NFT Artists

The luxury automaker, Mercedes, has teamed up with ‘Art2People’ to produce a unique Mercedes-Benz NFT collection based on its G-Class car line.

According to Mercedes' tweet, 5 artists were assigned to create G-Class-inspired artwork in a variety of media, each with its own unique design.

Interestingly, music, fashion, graphic design, architecture, creative marketing, luxury design, and real estate are just a few of the fields represented by the artists including, Charlotte Taylor, Anthony Authie, Roger Kilimanjaro, Baugasm, and Antoni Tudisco. Therefore, Mercedes is expecting that this will result in unique designs for each artwork. 

Meanwhile, Nifty Gateway and Mercedes will launch the NFTs on Sunday, January 23.

It's worth noting that Mercedes isn't the only major manufacturer to experiment with NFTs. Indeed, it may appear that every industry has fallen to the 'craze' of these digital arts thus far.

Last year, McLaren announced its intention to use NFTs to produce virtual copies of its renowned F1 cars. Coca-Cola created a one-of-a-kind NFT campaign to collect money for Special Olympics International in July 2021.