Moonbirds Signs with the United Talent Agency (UTA)

Another big news was made last week at the Consumer Electronics Show in Las Vegas: PROOF, the Web3 studio behind the famous NFT collection Moonbirds, has signed with the United Talent Agency (UTA).

Moonbirds CEO Kevin Rose revealed the announcement on Friday. UTA is one of the three largest talent agencies in Hollywood. The collaboration takes UTA further into Web3 and will assist PROOF in expanding beyond its Web3 audience.

Rose stated on Twitter that the two firms will collaborate to turn Moonbirds "into a global brand." He also said that the firm was working on additional 2023 partnerships that fans and holders should be excited about.

UTA stated that they might assist Moonbirds in expanding its merchandise, brand collaborations, and "creating new opportunities in film, television, and publishing." Over 1,400 individuals work for the organization on branding and licensing, sports, music, broadcasting, marketing, speaking engagements, fine arts, and other projects.

This isn't UTA's first venture into Web3. Its NFT efforts have been continuously developing under the leadership of its CEO Lesley Silverman. The agency has previously signed the popular NFT project Deadfellaz and the OG NFT collection CryptoPunks, which is now owned by Yuga Labs. It also has an agreement with NFT artist Diana Sinclair. UTA most recently collaborated with Investcorp in October 2022 to increase its investments in Web3 startups.

PROOF was launched in February 2022 by Kevin Rose, an early-stage investor in Twitter and Facebook, and designer Justin Mezzell. Moonbirds NFT collection, consists of 10,000 8-bit owl-themed NFTs that amassed over $620 million in secondary sales, ranking it 11th on the NFT market to date, as per Cryptoslam data.