NBA Files 4 NFT Trademark Applications 

The National Basketball Association (NBA) filed for new non-fungible token (NFT) trademarks under the name 'The Association' earlier this month. 
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Game tickets, game programs, trading cards, collectibles, memorabilia, jerseys, and memes relating to the world of basketball authenticated by NFTs are among the objects listed in the trademark application. According to CoinDesk, the NBA has also registered its second Ethereum Name Service (ENS) domain, and now owns the 'nba.eth' and 'theassociationnft.eth' domains.
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A trademark lawyer, Josh Gerben, was one of the first to uncover the NBA's NFT trademark application. On Tuesday, April 12, he tweeted that the American basketball league had filed a trademark claim with the US Patent and Trademark Office  (USPTO) for the word "THE ASSOCIATION" on April 6.

The 'nba.eth' domain was transferred from NFT collector 'disco.eth' to ENS core team member Brantly Millegan, to head of gaming and digital assets Adrienne O'Keeffe's wallet, according to public blockchain records. In March, the address 'theassociationnft.eth' was moved from a pseudonymous wallet to the same address in March.
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The reason for the second ENS's move is yet unknown. In any case, the new trademark registrations are said to be part of the league's plans to expand into the metaverse and Web 3.0, as well as a foreshadowing of the league's own unique NFTs. The NBA will also launch its crypto assets earlier than expected.
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