NBA Launches its Official Web3-Centric Discord Server and Twitter Profile

The NBA has launched an NFT-centric Twitter feed and Discord server to encourage various NFT and Web3 projects. The NBA will release Ethereum NFTs as part of the Discord launch to "celebrate" this season's playoffs.

The NBA introduced a new Twitter stream called NBAxNFT earlier this week, with the goal of "showcasing all things intersecting basketball and Web3, including NFTs, gaming, and the metaverse," according to the league.

The NBA has launched a Discord channel as part of this initiative, which currently has over 30,000 users, and it revealed intentions to produce Ethereum NFTs connected to the current season's playoffs, which begin tomorrow.

While Dapper Labs' NBA Top Shot is one of the most well-known NFT projects to date, helping to establish the concept of digital sports collectibles and push NFTs into the mainstream, it now appears that the professional basketball league intends to expand into other NFTs and Web3 initiatives, including Ethereum NFTs based on this season's playoffs.

According to NBA announcements, the first 10,000 users of the server will be able to add an Ethereum wallet address to an allowlist by 5 p.m. ET on Saturday, and those who do so will be "assured access to a free mint.

Dapper Labs and NBA Top Shot are unlikely to be directly connected with this new initiative because it is built on Ethereum. NBA Top Shot is developed on Flow, Dapper's own blockchain technology, which was created to handle high-volume NFT applications after the company encountered a problem.