Paris Hilton Partners with the Sandbox to Bring her Malibu Mansion to the Metaverse

High-profile socialite Paris Hilton has just revealed that her firm, 11:11 Media, is introducing her world to the immersive virtual game environment of The Sandbox.

Hilton, who describes herself as an entrepreneur, DJ, and "OG crypto queen," is stepping up her Web3 presence. Hilton is a Web3 early adopter, and this isn't the first time she has dabbled in the metaverse with her brand and personality. Hilton debuted on the famous game site Roblox last year, where she designed a virtual island named "Paris World," which was inspired by her Beverly Hills house.

The Sandbox has 300 existing partnerships with companies like Warner Music Group and video game maker Ubisoft, as well as other celebrities including Snoop Dogg and Steve Aoki, and brands like The Smurfs and Adidas. The Sandbox is considered to be the leading "decentralized virtual world". 

“Snoop Dogg released his world in there, which is incredible, and I was so excited when I saw that,” said Paris Hilton in an interview with CNBC. “I’m really excited to bring Paris world all over — we’re going to be working with a couple other platforms.”  

Hilton's entry into the Sandbox will let fans experience everything Paris. Events like rooftop parties at her fictional Malibu mansion will be open to her community. Players will also be invited to a Halloween event. 

She is planning to sell Paris-inspired NFTs and host virtual events in The Sandbox, but she claims that this is just the start of what she plans to create.

“Right now we’re mostly focusing on the experiences and not the monetization because that’s just not the focus right now,” Hilton said. “But we are going to be doing digital wearables and working with different brands and there’s a lot of exciting projects I can’t announce yet.”

Paris’ 11:11 media firm will be providing the necessary firepower to guarantee the venue's smooth deployment within the metaverse and introducing a set of 11 avatars with Paris Hilton themes, each representing one of her many characters.

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