Red Bull Files New NFT & Metaverse Trademark Application

Red Bull filed a trademark application on March 3rd in order to enter the metaverse and provide branded non-fungible tokens (NFTs).

The metaverse, often known as virtual reality, has continued to attract the interest of a growing number of prominent businesses in recent weeks and months. The Austrian energy drink giant Red Bull, which submitted a trademark application on March 3, 2022, indicating that it aims to expand into the metaverse and sell branded non-fungible tokens, is the latest company to start making the move (NFTs).

Red Bull aims to sell multimedia NFTs, cryptocurrencies, sports gear, clothes, drinks, and financial exchange services, among other things, according to trademark and patents attorney Michael Kondoudis, who announced the news on Twitter Tuesday. Red Bull has yet to respond to the trademark application.

The trademarks were filed under the registration number 97293326 with the United States Patent and Trademark Office (USPTO).

It is worth mentioning that corporations, businesses, and celebrities have all been expanding their presence in the metaverse for some time, and this is just the most recent example of this rapidly rising trend.

On February 4th, McDonald's registered ten trademarks relating to the metaverse. In addition, the beverage company, Monster Energy, has reportedly registered four trademarks with the US Patent and Trademark Office

Companies outside of the IT industry are progressively planning for the transition to a virtual market by building a proactive, forward-thinking approach and laying the framework for such a change, according to Kondoudis.

“The Metaverse is real and businesses need to plan accordingly. Businesses no longer need to wonder if it is going to happen. It is just a matter of when,” said Kondoudis.