Initially, Alex Becker cast a wide net of content for all things crypto-related through his Youtube channel. After a while, he niched down to the NFT scene and transitioned his coverage and activity into the same space as well. In a collaboration with a fellow crypto influencer, EllioTrades, they launched an NFT project called Neo Tokyo Identities. The NFT has unconventional and unique minting mechanisms in place that involve riddle-solving to get whitelisted and get the chance to mint. The riddles are posted on Discord servers and Twitter for collectors and investors to see and enjoy.