Ivan Soto-Wright is a technology entrepreneur, investor, and early adopter of NFTs. He is best known as the CEO of MoonPay. The company launched in 2019 and allows users to buy and sell cryptocurrency. That same year, the company launched a concierge service aimed at helping celebrities purchase items from some of the most popular and expensive NFT collections. Soto-Wright has long been a champion of NFTs and, through his work at MoonPay, he has helped some of the world's biggest celebrities and influencers join the ecosystem, such as Jimmy Fallon, Gunna, Post Malone, Diplo, and DJ Khaled.