Erick Snowfro is the esteemed founder of the Art Blocks and Chrome Squiggles. He’s been in the business for a long time and was one of the early Cryptopunk collectors. Erick Calderon, Snowfro’s real name, is also the CEO of Art Blocks, a platform utilized for the efficient creation of on-demand, generative art pieces. About a year after its launch, Art Blocks started to gain traction and generated widespread attention from the community; eventually finding its way into auction house Sotheby's. Just recently, through the auctioning platform, Art Blocks sold 19 art pieces that raised values totaling $81,000. He has also become a catalyst for goodwill, starting a fund that benefits from NFT and crypto endeavors. It’s Just a Squiggly Line is a fund founded, according to its official Endaoment page, “to support a variety of charitable organizations with proceeds from secondary sales of the Chromie Squiggle and other crypto endeavors.”